Get ready to McFly like an eagle.
Nike is making the power lace MAG sneakers from ““Back to the Future Part II,” according to famed Nike designer Tinker Hatfield (who also happens to have the best name ever).
“Are we gonna see power laces in 2015? To that, I say YES!” confirmed Hatfield to Sole Collector.
We know, we know. They promised the MAG sneakers before, with a viral marketing campaign back in 2011 that unveiled 1500 BTTF Nike MAGs as limited editions, each of which sold on eBay for thousands of dollars. Marty McFly himself, Michael J. Fox, announced the sneaker’s arrival on “The Late Show.”
There was just one problem: the MAGs didn’t have power laces. Sure, they looked nice, but savvy consumers don’t want a shoe that looks futuristic: they want a shoe that is futuristic.
Still, as “Back to the Future Part II” predicted, the sneakers would be available in 2015, not 2011. Clearly the MAGs from 2011 were the prototype, the Mark 1′s. Now, it’s time for the real deal, and Hatfield and Nike are making it a reality.
While we don’t know whether the shoes will be more affordable than Nike’s first batch of MAGs, the mere prospect of these things actually existing is, well, pretty heavy, Doc. Considering how fast the first MAGs went, and the out-the-door lines for new Air Jordans and Kanye West’s Red Octobers, which, spoiler alert, do NOT have power laces, we don’t think demand will be much of a problem.
No word yet on Weatherproof making a weather-controlled jacket or Steven Spielberg’s “Jaws 19″ (which might be hard to get to considering there still isn’t even a “Jaws 5″). And we can only pray that someone takes on the challenge of a real hoverboard.
But even if all we get in 2015 are real power lacing Nike MAGs, we’ll be plenty excited. 1.21 gigawatts worth of excited.
No more stalling on this one, Nike. Take your own advice … just do it.