Sure, winning a Grammy is cool because you get a shiny gold gramophone to put on the mantle. But then a week later you get the real prize (if you're lucky): a huge sales bump.
And that's exactly what happened to the biggest winners at last week's event, with albums by Lorde, Bruno Mars, Kendrick Lamar and Imagine Dragons getting double-, and in the case of the Album of the Year-winning robot duo, triple-digit increases thanks to the Grammy love.
You Can't Stop The Robots
After locking down Album and Record of the Year , along with three other Grammys, Daft Punk had the second biggest leap on the Billboard 200, with Random Access Memories moving up 29 spots to #10. Sales exploded by 300 percent to 30,000, according to figures provided by Nielsen SoundScan, helping push the album within spitting distance of platinum status.
The second-biggest bump was enjoyed by Best Pop Vocal Album winner and Super Bowl halftime
performer Mars, whose Unorthodox Jukebox moved up 11 slots to #7 as sales shot up by 303 percent to 42,000 after selling around 15,000 the week before.
Mars got an immediate Super Bowl bump on iTunes after putting on the most-watched halftime show ever. Not only did Orthodox shoot back to #1 on the iTunes album tally (ending the full reporting week at #2), but his debut album, Doo-Wops & Hooligans, also briefly rebounded to #3. Doo-Wops was up 303 percent and 63 spots on the Billboard chart, selling another 16,000 copies. Mars also landed more than a dozen songs on the iTunes Top Songs chart.
Even with Best New Artist winner Lorde's Pure Heroine up 86 percent (#3, 68,000), Imagine Dragons' Night Visions picking up 65 percent (#8, 39,000) and Katy Perry's Prism scooting up 22 percent (#9, 30,000) it was not a Grammy performer, but an unstoppable soundtrack that held down the #1 spot again.
The soundtrack to "Frozen" continued to dominate, moving another 94,000 to notch its fourth non-consecutive week at #1, as the Grammy Nominees compilation hung at #2 for a second week with sales up 47 percent to 87,000.
Macklemore And Mineo Also Make Noise
Grammy winners Macklemore & Ryan Lewis also had a good week, up three spots and 62 percent to #11 as The Heist shifted 29,000 copies. Just behind was country newcomer Kacey Musgraves, whose Same Trailer, Different Park was up 16 spots and 177 percent to #12 (27,000).
Chili Peppers Get Super Boost
Even though they just pretended to play during halftime, the Red Hot Chili Peppers were already reaping the benefits before they took the stage on Sunday. Their Greatest Hits album blew up by 445 percent to #41 on sales of 8,500.
Dragons Roar On Singles Chart
The top three spots on the Billboard Digital Songs chart were static, with Katy Perry's "Dark Horse" holding down #1 (373,000), Jason DeRulo's "Talk Dirty" at #2 again (234,000) and Pharrell's "Happy" hanging at #3 (219,000).
The only new face was an old one, as Imagine Dragon's "Radioactive" got a Grammy and "Saturday Night Live" bounce, moving 25 spots to #4 as sales ballooned 239 percent to 208,000. The Grammy remix of the song featuring Lamar accounted for 73 percent of the sales for the week.
The Grammys also did wonders for Beyoncé's "Drunk in Love," which was up 94 percent to #7 on her best sales week yet (151,000).