We’re not sure if it was that opening drum tirade, his mid-performance split or a (predictably) shirtless cameo from the Red Hot Chili Peppers that had 115.3 million glued to their televisions, but it was enough to outshine performances both Beyonce (110.8 million viewers in 2013) and Madonna (114 million viewers in 2012).
Not surprisingly, Mars’ halftime show — which featured amped-up takes on “Locked Out Of Heaven,” “Treasure” and “Runaway Baby” — was the most popular portion of Sunday’s game. Perhaps a bit more surprising was the fact that the showdown between the Seattle Seahawks and Denver Broncos — or the three-hour-long wait for Denver to do anything whatsoever — was the most-watched television show in U.S. History. (111.5 million people tuned in on Sunday, narrowly topping 2012′s 111.3 million.)
Not even a day after his blow-out performance, Mars’ Unorthodox Jukebox was also back at #1 on iTunes on Monday morning (February 3). His debut, Doowops and Hooligans, which dropped back in 2010 and houses such hits as “Grenade” and “Marry You” — was back at #3 on the overall album list.
Just last month, Mars beat out the likes of Robin Thicke, Lorde, Lana Del Rey and Justin Timberlake to take home the award for Best Pop Vocal Album at the 56th annual Grammy Awards. Next up, the “Just The Way You Are” will embark on his international Moonshine Jungle Tour.