The Super Bowl is always known for over-the-top ads … but so far, it’s been a single, somber spot that’s dominated the discussion on social media.
The commercial, called “Life,” came from Chevrolet, and it doesn’t feature a high-profile celeb or big-budget special effect. Instead, it’s a song — “Don’t Leave,” from Norwegian singer-songwriter Ane Brun — stealing the spotlight.
Brun released her debut album in 2002 and has toured Europe for years. She also caught the attention of Peter Gabriel, who featured her on his 2011 album New Blood.
“Don’t Leave” is taken from Brun’s 2008 album Changing of the Seasons, and it’s used to tremendous effect in the commercial, which is a “celebration of cancer survivors,” according to Chevy. Fans of the spot are encouraged to turn their Facebook or Twitter profile pictures purple through Chevy.com/purpleroads in support of World Cancer Day on February 4.
Chevrolet will contribute $1 to the American Cancer Society for every purple profile picture, up to $1 million.
Actress Kim Rhodes as a cancer survivor, and moments after the commercial appeared, she took to Twitter to respond to those who had seen it.
— kim rhodes (@kimrhodes4real) February 3, 2014
And she wasn’t alone. Sure, other commercials may have broken the bank on Sunday, but this spot seems to be the rare one that actually spoke to those watching at home.
This Chevy, Cancer commercial choked me up. Dang….
— Angela (@cmptrgirl) February 3, 2014
Love love love this song from the Chevy Road to Recovery Ad. http://t.co/3iOTpAIl6U Ane Brun – Don't Leave
— Haley Sichel (@haleysatchel) February 3, 2014