Morpheus Is Back… And Selling Cars?

The 'Matrix' character returns in a new Super Bowl spot from Kia.

It’s almost Super Bowl weekend, and that means you can expect football, chicken wings and the co-opting of beloved fictional characters to sell stuff. Because who doesn’t want to see a little Darth Vader promoting the perks of driving a Volkswagen?

The latest pop culture figure to be brought into the world of marketing is Morpheus from the “Matrix” movies. Laurence Fishburne reprises his role as the spiritual guide of Keanu Reeves’ Neo, but this time he’s got a few things to say about the benefits of driving a Kia. (Hint: It’s more luxurious.) Also, he sings for no reason.

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