MC Serch isn't afraid of conflict. After all, this is a man who has carried on hip-hop beefs with the likes of Beastie Boys, MC Hammer and Vanilla Ice, back when he was a member of the rap group 3rd Bass. But, with his new daytime talk show, "Serch," the veteran lyricist will not entertain any disrespect.
"We refuse to have fighting on the show," Serch told MTV News on Wednesday while he was in town to promote the new series, which airs in eight different markets including New York, Los Angeles and Miami. (Check MCSerch.com for more info.)
"Serch" — like "Maury Show," "The Jerry Springer Show" and "The Steve Wilkos Show" — focuses on conflict resolution, but there's a line that its host just won't cross. "I'm not gonna have anybody calling anybody out their name," Serch pledges, while acknowledging that there will be some heated moments: "There's gonna be a certain of ratchetness we're gonna have."
In the first episode, "Need a Parent, Not a Player," Serch confronts a 22-year-old man who has fathered six children with four different women, with varying degrees of support. "We go from ratchetness to righteousness in 60 minutes," Serch explains.
After one of the women on the show calls another a "bitch," Serch immediately sets the ground rules of the show: "Just so we're clear, don't call anybody out their name," he warns.
"We want to see the conflict and hear the conflict because that's appealing, but we want to get to the resolution," Serch says. "Use my life experiences, use what I've learned in my marriage, use what I've learned in therapy, use what I learned from my mom and dad, and help others on a path of getting their mind right."