Jay Z's Decision To Stick With Barneys Nets Big Bucks

After sticking with Barneys amidst controversy, Jay's charity benefits to the tune of $1 million.

Late last year, Jay Z rebuffed calls to end his partnership with Barneys, vowing instead to work with the retailer — which was accused of racial profiling by several customers — to benefit his Shawn Carter Foundation.

At the time, that decision drew criticisms from both fans and social activists, but Jay maintained that his charity (and the underprivileged students it supports) would ultimately be the better for the partnership.

"Making a decision to prematurely pull out of this project wouldn't hurt Barneys or Shawn Carter, but all the people that stand a chance at higher education," Jay wrote on his Life and Times website. "I have been working with my team ever since the situation was brought to my attention ... to find a solution that doesn't harm all those that stand to benefit from this collaboration."

And now, it appears that assessment was correct.

According to the New York Daily News, the Shawn Carter Foundation earned more than $1 million through the partnership, a figure that only rose after Barneys agreed to donate a full 100 percent of the proceeds from the BNY SCC collection in November (originally, the charity was set to receive 25 percent, with the retailer getting the remaining 75).

The report says that final sales figures from the six-week collaboration were still being tallied, but that profits had exceeded the $1 million mark and will help the Shawn Carter Foundation provide scholarships to students facing socio-economic hardships. At press time, Jay Z had yet to comment on the total.


VMAs 2017