Daft Punk didn’t make a video for “Get Lucky,” and eventually got around to releasing one for “Lose Yourself To Dance” … so by those standards, the fact that they just premiered a clip for “Instant Crush” a scant two weeks after they released it as a single is pretty impressive.
Simply put, making music videos hasn’t been the robots’ top priority in the Random Access Memories era — the “Dance” clip was little more than a jazzed-up performance video — though they’ve stepped things up ever so slightly for “Instant Crush.” There is a story line (one that features the song’s vocalist, Julian Casablancas, as a military mannequin who falls in love with a fellow display), and genuine production flourishes. In short, it’s an actual music video.
Daft Punk themselves don’t make a cameo (though their iconic helmets do), leaving the Strokes frontman to carry the load. Casablancas does an admirable job, too, emoting his way through the auto-tuned track, and displaying a refreshing lack of self-awareness by striking no shortage of seriously goofy poses. The story portion of the video plays out in a museum, as two mannequins — one of whom is a dead-ringer for Casablancas — spend decades staring at each other from across a gallery … their love forever unrequited, until, of course, they are both put into storage, where fate finally conspires to bring them together.
Yes, it’s a little silly. But, it’s also touching, too. And cool, stylish and a bit sanguine. And as far as Daft Punk videos are concerned, that’s about all you can ask for. Hey, not too bad for a pair of robots who couldn’t be bothered to even show up.