Just last week, between verbal cannons fired at the Video Music Awards, “pretty motherf—er” Bruno Mars and the fashion industry, Kanye West told the crowd at the Brooklyn stop on his Yeezus Tour that “I signed my deal a week and a half ago.” No one really knew who Kanye West was talking about during the fiery tirade, but on Monday (November 25) he sat down with New York’s Hot 97 to explain.
Speaking with Angie Martinez, Kanye confirmed that he’s ending his longheld partnership with Nike to ink a deal with shoe rival Adidas.
Why would ‘Ye leave a relationship that spawned such creations as the Air Yeezys?
Well, it’s all about Baby North.
While he sarcastically thanked the shoe giant for giving him a “bigger sandbox to play in” in the form of two collections, the Yeezus rapper said Nike never offered him royalties.(He explained it’s because he’s not a professional athlete.) And when you have a little one to think about, that just won’t do.
“The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” he said, “But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”
And besides the financial aspect, he said he wants a company that will appreciate his fashion sense and his status as “the Tupac of product.”
“I brought back that feeling you ain’t never felt about a shoe since the Jordans. I put that feeling, that same feeling I put in College Dropout, in Graduation,” he said of his passion for designing shoes, before wrapping up with another Kanyeism to add to the books:
“I’m going to be the first hip-hop designer, and because of that I’mma be bigger than Wal-Mart.”