Rihanna ‘What Now’ Video Teaser: See The Singer’s ‘Demented’ Side

Watch a behind-the-scenes clip from the video, which will be released in full on Friday.

Rihanna may have twerked to her heart’s content in her “Pour It Up” video , but now she wants to take things to the dark side in her “What Now” video , slated to premiere on Friday.

The video will feature the singer rocking looks that she describes as “red carpet goth.” And while she said it would be easy to do a straightforward video for the latest track off her 2012 release, Unapologetic, she explained in a behind-the-scenes featurette she wanted to do something different.

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