Rick Ross Answers Burning Question: What’s Up With Reebok?

Months after the company severed ties, the Bawse gives us an update and sends a sincere apology for his 'U.O.E.N.O.' lyrics.

So what’s up with Rick Ross and Reebok ?

The Maybach Music rap mogul and the sneaker giant were once in cohoots, but Rozay lost his endorsement deal in April after he spit a controversial lyric on Rocko’s “U.O.E.N.O.,” which conjured images of rape for some.

Lately, the Boss has been seen wearing Reeboks and flashing their logo in his viral videos. So are Rick Ross and Reebok still in business?

“Not really, not really. It’s just more based on the natural…. what I just feel like rocking, and that’s Reebok a lot of times,” Ross told MTV News correspondent Sway Calloway on Wednesday.

“I still represent and show love to Reebok. They’ve showed me so much love in the past and I just feel good reppin’,” he explained. “I feel like it’s a dope sneaker as well, so that’s what it is.”

The controversy has calmed down, but things got pretty heated for Ross after Rocko’s track hit the streets in February. On April 4, women’s rights organization Ultra Violet staged a protest outside of Reebok’s flagship store in New York City, and Reebok severed ties with the rapper a week later. “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok told MTV News in a written statement issued in April.

In June, Rozay called it all “a learning incident” during an interview with MTV News, and on Wednesday apologized once again to those that he hurt. “Of course I just wanted to ultimately apologize to any women I offended and all the women that were offended,” he said. “I just want to make that clear.”

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