For anyone wondering what Justin Bieber was doing on the Great Wall of China when he wasn’t being carried by his bodyguards, the answer is finally here. The singer was shooting the “All That Matters” video.
The grainy visual appeared online Tuesday (October 15), one day after he officially released the track off his Music Mondays project.
In the video, Biebs dances atop the Great Wall, rides in a lift, grinds up against and hugs fellow sightseers and, of course, hugs a baby.
Noticeably absent from the video are any shots of Bieber being carried by his entourage. However, the guerrilla-style video offers up a unique experience of getting to travel with the singer and his crew as he performs the Diplo-produced track.
A rep for the singer hadn’t returned MTV News request for further information about the video by press time.
No word on if Bieber has any more videos lined up or if any more of the Great Wall footage will make it into his upcoming concert film, Believe 3D . Bieber will continue to release new music every week in the lead up to the film’s release, scheduled for this Christmas.
“For this project, we want to do things a little bit differently,” Bieber’s manager, Scooter Braun, told MTV News about the unique rollout Bieber has instituted this time around. “And there are more songs than 10 or 12, so if you have more music and you have more things you want to express, you gotta think out the box, and [think like] ’How do I get this out there in a unique way where it gets directly to my fans and I can express myself through music directly to them?’ And I think that’s what it’s about when you have people who are incredibly creative, things happen.”