As if we didn’t already know Nipsey Hussle has a dedicated flock, the Los Angeles spitter proved it when he stuck a $100 price tag on his latest CD. Jay Z was so moved by Nip’s I Am Proud 2 Pay campaign that he reportedly went all in and purchased a number of copies of Crenshaw from the budding rapper in a show of support.
On Tuesday Nipsey posted a screenshot of the wire transfer between he and the superstar MC on Instagram with a caption that read: “N—as be like ‘who gone spend $100 on a cd’ I be like…”
The pic didn’t specify how much Hov actually sent over, but did list his “S Carter Enterprises” in a field labeled “Customer Name.”
On Wednesday (October 9), a photo of 100 copies of Crenshaw was posted to Jay Z’s Life and Times site, suggesting that Jigga dropped a whopping $10,000 in support of Nipsey.
The “Hussle in the House” MC pressed up 1,000 hard copies of Crenshaw and sold them on Tuesday morning at a pop-up show on North Fairfax Avenue in his native L.A. The project, which was hosted by DJ Drama, was also released for free online, but that didn’t stop a legion of fans from lining up to shell out $100 for the physical copy and the free concert ticket that came with it.
Compton native Louis Gray, 20, was the first to purchase Crenshaw. “I was surprised, as anybody else would be, but I wanted it either way. I’m a die-hard fan and I wanted to be a part of history,” he told MTV News on Tuesday afternoon. “There was only 1,000 [CDs] made, and I wanted to have one because that’s my favorite rapper. I’ve gotta support.”
Nipsey has since met his goal and sold all 1,000 copies of his CD, which boasts features from Rick Ross, Dom Kennedy, Z-Ro and Slim Thug. Hussle labeled his out-of-the-box move as a rebellion against the music industry that he feels tricks artists into making records with no soul.
“I have over 400K followers on twitter 140k on Instagram and 400k on Facebook, but what good are they if they don’t mobilize around my releases?” he told RapRadar.com. “If only 1,000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.”