Eminem, Lady Gaga To Shoot Live Music Videos For First YouTube Music Awards

Director Spike Jonze is the artistic director of the November 3 show.

Eminem, Lady Gaga and Arcade Fire will headline the first-ever YouTube Music Awards on November 3. The show, created by YouTube and director Spike Jonze, will be hosted by actor Jason Schwartzman and, of course, livestreamed all over the world.

Because it’s YouTube, alongside Slim Shady, Mother Monster and budding Zooropans 
 Arcade Fire, viewers will also be treated to performances from some of the site’s homegrown stars, including violin ripper Lindsey Stirling and musical punsters CDZA.

The 90-minute show will feature musical events from all over the world, including Seoul, Moscow, London and Brazil, with the live awards program taking place at Pier 36 in New York. Nominations will be announced on October 17 based on the most-watched videos from around the planet and fans will get a chance to determine the winners by sharing their votes across social media. Users will be able to cast votes in six as-yet-unnamed categories until right before the show starts.

“We’re setting out to create a night that’s all about making things and creativity in the spirit of everyone that uses YouTube,” said the show’s creative director Jonze in a statement. “As well as giving out awards, we’ll be making live music videos. The whole night should feel like a YouTube video itself. We’re getting together a group of amazing artists and filmmakers to do this live – tune in to see what happens live.”

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