Riff Raff Teaches Us How To Say ‘Dolce & Gabbana’ In New Video

Who knew we had been pronouncing it wrong for so long?

Forget “Porche” versus “Por-sha,” the newest debate in the luxe world is “Dolce & Gabbana” versus “Dol-see & Ga-bon” — courtesy of everyone’s favorite ringleted rapper, Riff Raff, who dropped his video for the fashion-inspired song Tuesday.

“Dolce & Gabbana” comes hot on the spiked heels of New York Fashion Week, but the video is replete with enough looks to make any model jealous. Flanked by a posse of ladies in an array of outfits — our favorite being the woman with the purse on her head — Riff Raff leaps around the set adorned in a veritable runway of looks. From American flag chic to a Rolling Stones-inspired cardigan to the very large snake draped around his neck, the self-described “Iceberg Simpson” makes it all too clear that he’s only down to get with girls who can get down with the labels.

In a recent interview with MTV News, Jody Highroller listed his biggest musical influence as “money. Anything that involves money and luxury and lobster and mansions and all that stuff,” he said. “If somebody wants to get inside my brain and figure out what I’m chasing, what I’m after think Richard Branson, think Madonna, think Lady Gaga. That’s the best way to put it to you.”

Riff’s debut album, Neon Icon, is set to drop next month on Diplo’s Mad Decent label and is said to include collaborations with Drake, A$AP Rocky, Wiz Khalifa, Mac Miller, Snoop Dogg and more. On Sunday, Highroller released the album art for the record via Twitter — and it looks to be just as luxe as we’ve come to expect from Riff.

There’s no word yet as to whether songs like “Dolce & Gabbana” will appear on the record, however. As he told MTV News, “I don’t even know what to expect. I drop videos off the cuff … I don’t stop. I may switch the whole plan up and drop something else…. Right now we got 100 songs, and we’re trying to sift through ‘em and get the best ones, but they’re all the best ones. So every day we just making a new song, and they keep getting better and better and better.”

Senior writer/editor at MTV News. Former Mashable associate editor & CNN columnist. "Stuff Hipsters Hate" co-writer. Moshpit fan.
@BrennaEhrlich