The simple cover art for the October 22 release features the singer standing in the rainbow-hued sunlight. "I shot it with this amazing New York photographer named Ryan McGinley. And I just wanted it to be pure and radiant and full of light," she said on "GMA" about the image, which she shot in upstate New York.
"The reason why I named the record Prism is because, you know, for a minute I was going through a transitional period in my life. It was a little bit dark, yes, but it was kind of like what they call your return of Saturn; it's when you're about to go into your 30s and you actually have to be an adult," she explained. "But, you know, I embrace the light. I let the light in and it influenced all my songs and then I get to kind of beam the light out to all my fans through these songs. I want to make people happy, and smile."
And if you like what you heard on "Roar," Perry promises there are even more anthems on the album. "Basically, my last record was very thematic, and the theme this record for me is just 'me.' It's kind of like stripped-down, raw, more essential oils of who I am. There's a lot of light and hope and love and storytelling," she shared.
Her appearance on "GMA" comes less than two weeks after she took the stage at the VMAs and she reflected on her boxing-themed performance of "Roar" in comparison to some of the other buzzy performances from the August 25 broadcast. "Well, honestly, I thought my performance was the most scandalous because I kept my clothes on," she joked. "But you know one of these days, I'll push the limits."
In addition to premiering her album cover, she also announced the "Roar" fan contest. Fans can submit videos of themselves singing her single and on her birthday (October 25) she will perform at the high school that wins her "Roar" video contest.