Sure, Eminem could've dropped his new track "Survival" on any radio station in the world — or better yet his own Shade 45 station on Sirius XM — but Slim Shady opted for something more intense.
On Wednesday (August 14,) Em's new tune backed a three-minute online trailer for Activision's upcoming "Call of Duty: Ghosts" video game. The clip begins in a snow-covered forest as rock guitars set the tone before the full thump and hook drops. "This is survival of fittest," wails Liz Rodrigues, from the group New Royales.
"The song's about fighting back and it seems like it fits 'Ghost' perfectly," Em said in a pre-taped clip that was aired Wednesday during a live stream to promote the war-themed game.
By the time Em drops his first rap bars, the game's action is in full swing, with bullets flying and blood splattering. "Wasn't ready to be a millionaire, I wasn't prepared/ I was prepared to be ill though, the skill was there," he rhymes before detailing his come up in rap and his love for the art.
The pounding track will appear on Em's upcoming seventh major label solo album. On it, the veteran lyricist rhymes with his usual fire and angst, no matter how much accolades and praise he has earned through the years he manages to maintain his hunger. "My respect is overdue," he barks.
"I'm going to be a big part of the game, my new song's in it and we video dropping soon for it too," the star rapper promised. "Stay tuned we got some more surprises in store for you too."