2 Chainz Explains DONDA-Designed B.O.A.T.S. II Album Cover!

Creating his Me Time two chains design with Kanye's DONDA wasn't as easy as it looks, Chainz tells MTV News.

The cover of 2 Chainz’s B.O.A.T.S. II: Me Time album cover may look simple, but the “I’m Different” MC and Kanye West’s design company DONDA labored over the design.
“It’s hard. I can’t lie, it’s hard. We’ve been trying to do the cover for like two months now,” Chainz told MTV News in July.

On Tuesday (August 6), the Hair Weave Killer dropped the final product on his Instagram account. The cover shows two Cuban link-styled gold chains against a white backdrop to signify 2 Chainz’s rap moniker and the fact that B.O.A.T.S. II is a sequel. Then of course there is the ever-important parental advisory label in the lower right-hand corner — no sqeaky clean raps here.

Last year Chainz and DONDA, West’s design firm named after his mother, collaborated on the Atlanta rapper’s Based on a T.R.U. Story album cover and the results were quite striking. The LP cover simply showed two chains against a black shirt.

“Kanye and I share a similar vision and think along the same lines creatively. So, when it came time to develop the imagery for my project, I trusted him and his team at DONDA to get the job done and communicate my sentiments,” Chainz told Billboard last year. “They were the first people I thought of. Their team is unprecedented. Expect next level imagery, sonics and stage performance. This is curated art. The Louvre of rap.”

Embedded from instagram.com.