Justin Timberlake is taking it to the streets for his new video for “Take Back the Night,” the first single from his The 20/20 Experience — 2 of 2 album, due out on September 30. The clip, filmed on the streets of New York, will world premiere on July 30.
But before that, starting at 7 a.m. ET on Tuesday, JT’s fans will get a chance to go on a journey through the making of the video by joining an interactive hashtag campaign on Twitter supported by behind-the-scenes content enabled by Stipple, which will unlock the full video.
According to a Timberlake spokesperson, the look behind the making of the “Night” video will take fans, “on a fun, virtual journey throughout New York City, from the legendary Yankee Stadium to historic locales in Chinatown and unlock secrets of the video by touching images to gain fun facts and expand the experience on the making of the .”
Fans who join JT’s new fan club, The Tennessee Kids can share their #TakeBackTN moments with each other. The video was directed by Jeff Nicholas, Jonathan Craven and Darren Craig for The Uprising Creative, the same company behind Timberlake’s NSFW “Tunnel Vision” video.
Timberlake, who is tied with Macklemore & Ryan Lewis for a leading six nominations at the August 25 2013 MTV Video Music Awards, is on the road with Jay Z now as part of their “Legends of the Summer” tour.
He’ll kick off “The 20/20 Experience World Tour” on October 31 in Montreal before taking the outing through North America, South America, Europe and Australia through 2014.