The ARTPOP revolution finally has a start date. After more than a year of teasing her third full-length studio album, Lady Gaga announced on Thursday that her latest musical menagerie will be released on November 11.
In a florid Facebook post full of fantastical, arty language, Gaga also promised an as-yet-unnamed single on August 19 and an accompanying app that she said will bring, “ARTculture into Pop in a reverse Warholian expedition.”
The post explained that the app was built by TechHaus, a technology-focused offshoot of her Haus of Gaga creative team. “The app itself is a musical and visual engineering system that combines music, art, fashion and technology with a new interactive worldwide community — ‘the auras.’ Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.”
The album (and app) will be available for pre-order on September 1. While details about the music have been few and far between, Gaga opened a small window into what fans can expect in the post. “The album ARTPOP musically mirrors Gaga’s creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey,” it reads, without mentioning anyone by name.
“The result, a ‘rage’ of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession.”
The musical rebirth will include what Gaga described as an “artRAVE” on November 10 that will serve as an exhibit of Haus of Gaga projects and collaborations with a number of famous artists, including playwright/choreographer/painter Robert Wilson and conceptual sculptor Jeff Koons, as well as performance artist Marina Abramovic and fashion photographers Inez and Vindooh.
She seemed most focused on the crowd-sourcing app, which was explored even further in the post in what read like an artist’s statement for a museum exhibition. “Exploring Gaga’s existence as a cultural interface, the user will share in the ‘adrenaline of fame’ as they build and share their own projects, chat with one another and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe as one on November 11, our ‘BIG BANG!’” it explained. “On this day HAUS OF GAGA venges with forte to bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the ‘icon.’ ”
Gaga, 27, has been somewhat of a recluse since her surgery earlier this year to repair a tear in her right hip , but she emerged on Thursday in her native New York, strutting down the street looking toned and ready for the stage again in a black bra and matching miniskirt.
“She’s been very diligent about her recovery,” an unnamed source close to Gaga told US Weekly “She knows that a lot of people depend on her.” The source said she’s also been pulling all-nighters in the studio recently to get ready for the ARTPOP reveal, writing some songs on the fly.
As recently as January, EDM producer Zedd told MTV News that Mother Monster still had “a lot of work left” on the album, which, he admitted, needed more tweaking after he listened back to some of the early tracks.
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