Master P is one of the most successful businessmen that hip-hop has ever seen, and during his visit to “RapFix Live” on Wednesday (June 26), the No Limit Records founder gave props to Jay-Z for continuing to push the boundaries with his “new rules” and the roll-out plan for Magna Carta Holy Grail.
Hov made an unprecedented move when he revealed the release date and details about his album during game 5 of the NBA Finals in a 3-minute long commercial sponsored by Samsung. And that was only the beginning, as the Roc Nation CEO also struck a deal with the company to purchase 1 million copies of the album before it even hit stores.
“To be honest with you, I think it’s genius to partner up with a technology company,” Master P said of Jay’s big moves. “I’m working on [my album] right now and hopefully Verizon will call me real soon.”
P went with his new idea, continuing, “My next record… I’ll drop it through them and do it at a football game or something,” he said, laughing and saluting Hov for continuing to think outside of the box.
“We ’bout to think bigger than this, bigger than just music,” he said, referencing Maino and The Mafia, who were also live on the set. “We ’bout to link up and show ‘em how we connect. That’s what these corporations are doing, why can’t we do it? We all come from the streets and we all got a certain market somewhere, and if we all link up, it’d make everybody stronger.”
Jay-Z is also pouring a lot of energy into his Roc Nations Sports agency, which recently signed OKC Thunder player Kevin Durant, but Master P said he can live without that enterprise. “He can have that sports thing,” P said, recalling his own days in sports management. “After Ricky Williams, that was enough for me because [it wasn't worth] the five percent. Athletes calling you all night — for five percent? I’m good.”