Jay-Z’s Magna Carta Going Platinum? Not So Fast

Nielsen SoundScan does not count bulk sales, which could impact how the album charts after Samsung's download give-aways.

Jay-Z is intent on writing some #newrules 
 with the unconventional release plan for his upcoming album, Magna Carta Holy Grail. But some rules are not meant to be broken, or rather, just can’t be.

Case in point: Nielsen SoundScan’s regulation governing what kind of album sales count. As we all learned in a three-minute commercial during Sunday night’s game 5 NBA finals, Jay has partnered with Samsung in a promotion for the album that will have the company giving away 1 million copies of Magna Carta to users of its Galaxy line of products three days before its July 4 release.

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