Jay-Z To ‘Write The New Rules’ With Magna Carta Holy Grail Album on July 4

Three-minute commercial during NBA finals game 5 reveals title and release date.

Jay-Z has revolutionized the business of hip-hop time and again throughout his illustrious career, and it looks like the Marcy Projects native raised the bar once again with the upcoming July 4 release of his 12th solo LP, Magna Carta Holy Grail.

Hov captivated television audiences on Sunday night when he debuted a three-minute commercial for Holy Grail at the start of half-time of the NBA Finals game 5 between the Miami Heat and San Antonio Spurs. The spot was backed by Samsung in an effort to promote their Galaxy smartphones and tablets and it featured Jay in the studio conceptualizing his new LP alongside esteemed producers Rick Rubin, Swizz Beatz, Timbaland and Pharrell Williams.

It’s all pretty fancy, but the impressive part is that the LP is already platinum before even hitting the stores. Here’s the hook: Samsung has purchased one million copies of Magna Carta and will give them to users of the Samsung Galaxy III, Galaxy S4 and Galaxy Note II users or free, three days before the LP drops. Samsung reportedly paid $5 apiece for the albums; you can download the mobile app for the album beginning June 24.

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