DJ Khaled believes in DJ Khaled, so when he delivers the sales pitch for his upcoming album Suffering from Success, his confidence is unwavering.
“The title alone should tell you how powerful the album is: Suffering From Success,” the decorated hit-maker told MTV News on Friday, using the LP’s Drake-helmed lead single as an example. “My first single, ‘No New Friends,’ should tell you I’m not playing. Consider ‘No New Friends’ #1 already; that’s in the can. That’s going #1. That’s gone. That’s going to sell over a million, too easy; that’s what we do.”
But the Miami-based Khaled didn’t come all the way to MTV’s New York headquarters just to ramp up his LP. He came with an exclusive announcement about the Suffering From Success release date: “The date is going to be September 24,” he said.
“I feel like that’s the right time because I want to be able to give you another record before the album drops and some gifts,” he continued.
One of the gifts came on Sunday in the form of his “No New Friends” music video, a clip that premiered on MTV Jams and will run for the next six days as the Jam of the Week. In the video, Drake, Lil Wayne, Rick Ross and Khaled go back to 1996 to set their scene and drive home their camaraderie. “Still here with my day one n—as,” Drizzy sings on the hook.
“That’s gonna be #1 any second, about to be gold any minute, about to platinum any week; I’m just telling you facts,” Khaled boasts of the single.
Khaled wouldn’t give away any details, but he promises this will be his biggest album ever, and it’s hard to doubt him. Khaled’s 2006 debut Listennn… the Album featured the likes of Kanye West, Lil Wayne, Rick Ross and Pitbull. He didn’t invent the all-star formula; DJ Clue, Funk Master Flex and Marley Marl similar albums and compilations, but none have delivered seven LPs. It’s a difficult feat for rappers let alone artists who started out as DJs.
“What I do, nobody can do,” Khaled said, comparing himself to no one in particular, before he remarked on how he grew from a disc jock to owning his own record label. “People gotta understand what I do. I’m a mogul. I’m an executive. I’m a DJ. I’m an artist. I’m an entrepreneur, and We the Best Music is not just a label.”