Emblem3 definitely won over fans on last season of “The X Factor,” but with the release of their new music video, this group is making the transition from talent-show competitors to teen heartthrobs.
The SoCal trio — which consists of Drew Chadwick and brothers Wesley and Keaton Stromberg — released the video for their new single “Chloe (You’re the One I Want)” on Tuesday (May 28), delivering a strong and empowering message woven into the uptempo, catchy vibe of the song.
The Ray Kelly-directed clip, which was shot earlier this month in Los Angeles, kicks off with the group singing the opening chorus in their dressing room. Each member serenades the camera before making their way onto the stage to perform in front of a crowd of screaming fans.
In between performance shots, the video cuts to shots of a series of unpopular girls, who seem to be invisible to the “cool” crowd. The first girl receives a button with the saying “I’m a Chloe” on it from another girl, who seems to be dealing with the same insecurities. The button then gets passed on from girl to girl, which makes them realize it’s the inner beauty that counts. That just so happens to be the overall message of the track.
“If only you could believe in yourself the way I believe in you/ If only you could see all of the beautiful things that I see in you,” Emblem3 sing on the song.
At the end of the video, every girl who received a “Chloe” button is admitted into the Emblem3 show, with the popular girls getting shut out.
“Chloe (You’re the One I Want)” is the first single off the group’s as-yet-untitled debut album, which is set to be released this fall under Syco Music and Columbia Records. The guys have been hard at work with “X Factor” mentor Simon Cowell, along with hitmakers Max Martin and One Direction collaborator Savan Kotecha.
“It’s been so sick. We just got done recording our whole album, really cool, very proud of how that turned out, every track is like a smash,” Wes told MTV News in March. “It’s more our first audition style, like ’Sunset [Boulevard],’ but mixed with this bigger, more pop element, but it’s still Emblem3. It’s still got that beachy reggae vibe. It’s pop reggae.”
Emblem3 have a busy summer in store for them, since they will be hitting the road as the opening act of the Stars Dance World Tour with Selena Gomez , kicking off in August.