The next time Chris Brown wants to announce something like his latest collaboration with Aaliyah, he won't need to hold a press conference. Instead, Breezy will have a direct line with his fans. Introducing: the Chris Brown Channel.
Along with the backstage access you'd expect from the new site, fans can do things like check out his closet, see him play b-ball in a mall, go on a roller coaster ride with him and even watch him light up. The site, which also has a mobile app version, collects photos, status updates and videos that CB posts straight to his followers, pushing his authenticity.
Breezy held his first "broadcast" Wednesday (May 15) in a sienna-tinted shot of him in front of his piano, welcoming everyone.
"Now all you guys can see me at all times of the day, keep up with what I'm doing... really," Brown said in the 13-second clip. "I appreciate you guys, man. I love you."
The singer had previously denounced his cyber presence in January, posting on Instagram, "Social media takes away the essence of why we are even special or icons. So with that, I'm detaching myself from that world." But it seems he's had a change of heart.
The app trailer claims the "channel" will give users more entry to the star's life than his Facebook, Twitter or Instagram — and given Brown's track record with Instagram and Twitter, he might need a social-media upgrade anyway.