Lil Wayne’s Emmett Till Lyric May Shake Up Mountain Dew Endorsement

Family of civil rights figure say they will go after the sponsor after Weezy's controversial rap.

When it comes to his lyrics Lil Wayne remains creatively brash and largely unapologetic. It’s a stance that doesn’t sit well with the family of civil rights figure Emmett Till, whom Weezy referenced in a lyric on Future‘s “Karate Chop (Remix).”

The lyric has since been stricken from the record by Sony, but Wayne’s failure to apologize has prompted Till’s family to take action against the Pepsi-backed Mountain Dew endorsement of Lil Wayne, the family told AllHipHop.com Saturday.

Wayne appeared on the remix to Future’s “Karate Chop” in February, which made a correlation between his sexual prowess and the 1955 murder of Till for whistling at a white woman. “Beat the p—y up like Emmett Till,” Wayne rapped.

Future’s label, the Sony-distributed Epic Records, immediately pulled the lyric from the song, but Wayne has yet to apologize for the rhyme. Earlier this month representatives from the Till family and the Mamie Till Mobley Memorial Foundation released a YouTube videodenouncing Wayne’s lyric and expressing their opposition to the star’s Mountain Dew campaign. “We also support blocking and banning the endorsements. I’ve maintained through February, Don’t do the Dew. His biggest endorsement is through Pepsi’s Mountain Dew. Stop buying it, stop lining his pockets. People are outraged because they feel that he should apologize to our family,” a Till representative said to camera.

On April 11, sneaker giant Reebok severed their ties with Rick Ross after one of his lyrics conjured up images of date rape for many. Ross had signed on to promote the Reebok Classic line, but after protests kicked up behind the fateful lyric on Rocko’s “U.O.E.N.O.” single, Reebok backed away.

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