If Ray J’s “I Hit It First” isn’t about Kim Kardashian, then it must be about her doppleganger who also made a sex tape and went on then became one of the world’s most recognizable reality stars. At least that’s what we’re led to believe in Ray’s brand-new video, which dropped on Monday morning (April 29).
Yes, the song may be catchy and sonically perfect for the upcoming summer season, but when it all goes down in the record books, “I Hit It First” will be remembered for its sheer gall, in song and video (which premiered on TMZ). Here are a few of the key moments from the brave new video.
The Kim K. Look-A-Like
There are a number of model types that Ray J could have chosen for this video, but he was clearly going for a certain effect. The “One Wish” singer told New York’s Hot 97 that folks were “going way too deep” into the meaning of the song, but the fact that he chose a curvy, olive-toned, dark-haired model with the patented Kim K ponytail says otherwise.
There are a number of women who pattern their look after the most-famous Kardashian, but the sexless sex-tape scenes, the basketball-dunking Kris Humphries twin and an “F Network” reality show are just too hard to ignore.
The Kanye West Dig
Ray J has done shows all around the world, so we’re sure Brandy’s little bro knows his geography. “I had her head goin’ north and her ass goin south, but now baby chose to go west,” he sings, while the screen flashes highway signs of Oakland, Los Angeles and Chicago.
Oakland is situated in Northern California, with L.A. well to the south, but last time we checked, Chicago was well east of Los Angeles, where Ray J resides. But if the singer was actually looking to take a shot at Kanye, then we must say: Mission accomplished.
The Bobby Brackins Verse
Bobby Brackins has a bright future ahead of him. The Oakland spitter has a number of notable tracks including 2010’s Ray J-assisted “143,” but he may have bit off more than he could chew on “I Hit It First.” With all the controversy surrounding the song, Ray J could’ve just kept this a solo affair and achieved the same result.
The Light-Up Phantom
Being an industry veteran surely comes with its perks, so it should come to no surprise that Ray J has a number of toys in his car garage. In the video, Young Norwood pushes a gray Rolls Royce Phantom with illuminated blue accents on the car’s exterior. Sorry Ray, we just don’t see this one catching on.
The Fully Clothed Sex Tape
While Ray J clearly tried to re-create his infamous bedroom scene, he did exercise some restraint. There is no way he’d get away with any nudity of any type, but the singer’s Kardashian clone remains full-clothed while lying in his bed. With a long sleeve sweater and black tights, the Kim stand-in is actually wearing way more than the usual models in rap or R&B vids.