Psy’s Manager Explains ‘Gentleman’ Hit: ‘People Love To Watch That Guy Dance’

Scooter Braun breaks down the song's appeal as it smashes records.

Just when you thought you got “Gangnam Style” out of your head, Psy went and dropped the equally addictive “Gentleman.” And the video, which the South Korean rapper released on April 13, is already as viral as his massive 2012 release.

The video, in only 12 days, has amassed over 224 million views. And, according to The Hollywood Reporter, the kitschy clip set a new record for most hits on YouTube in a single day, amassing 38 million views in 24 hours. The record was previously held by the “Kony 2012″ video.

So, what is it about Psy that people just have to tune in? Scooter Braun, who signed him to School Boy Records last year, told MTV News, “People love to watch that guy dance. It makes people have fun, and I think music should be a release.”

While it’s got quite a few million views to go before it hits “Gangnam”-levels of views (that clip stands at 1.5 billion views), it does seem like it might have the steam to catch up. “Gangnam Style” took over a month to hit 100 million views and this one’s already there and then some. Not only are Psy’s fans consuming the song’s video, but also the song itself. The song lands in the Top 10 on Billboard‘s Hot 100 chart. It rose from #12 to #5.

Braun thinks “Gentleman,” and its video, has the same potential if it keeps moving at this pace.

“It went like #1 in like 52 countries, so it was kind of mind-blowing for us. But he’s just fun. And I think he’s coming to the States end of this week to start performing it on TV, and around the world. And he represents having a good time, so good for him,” the music mogul noted.