The singer teased “Standing On the Sun” in a sun-drenched H&M ad. The sensual track provides ear candy for Bey as she dances and parades around the beach in sexy bikinis.
“I can’t deny your desire/ Feel like I’m on fire/ When you touch me/ I feel the flame,” she sings. While the previously released, grimy “Bow Down/ I Been On” showed off the aggressive side of Beyoncé, “Standing On The Sun” is a softer love song perfect for summer lovin’.
According to Rap-Up, the track was penned by hitmaker Sia and the commercial was directed by Jonas Akerland, who also worked with Bey on the “Telephone” video.
Meanwhile in Paris, Beyoncé took the stage for the latest stop on her The Mrs. Carter Show Tour and for the first time played a new song off her highly anticipated 2013 album release, previewing “Grown Woman” in full. She first teased a snippet of it in a Pepsi ad earlier this month.
Fans got a pretty good taste of its spastic beat courtesy of Timbaland and feisty, empowering lyrics about how Beyoncé can do “whatever” she wants. But, what fans didn’t hear in the preview was the song’s island vibe that is especially present in the percussion of the tune as well as a dance hall-type call out that pops up during it.
Beyoncé has yet to confirm a release date for her new album, expected to drop sometime this year.