Snoop Lion has a powerful voice. It's a power he's wielded since he first broke into rap alongside Dr. Dre more than 20 years ago.
These days, Snoop is no longer hollering "murder was the case" or "187 on an undercover cop"; now, he's singing an entirely different tune, and it's all inspired by the violence at Sandy Hook Elementary, an Aurora, Colorado, movie theater and the recent terror attack in Boston.
"I learned how to take all of my positive energy and just become a mirror with it. I've always had power, and sometimes I felt like I was leading the blind to a dark alley, and not on purpose," Snoop said Wednesday (April 24) when he appeared on "RapFix Live" for the first time ever.
On his brand-new reggae album Reincarnated, which dropped Tuesday, Snoop Lion brings a message of peace, love and prosperity. It is a message he has been pushing out ever since his pilgrimage to Jamaica and conversion to a Rastafarian way of life. On his latest single, "No Guns Allowed" with Drake and his daughter Cori B., Snoop speaks out on gun violence in the world.
"My past is my past, but looking into the future I can try to represent for those kids out there who don't have a voice ... to try to speak for them so they can go to school and feel safe or go to the theaters and feel safe and go anywhere and feel safe," he said. "That incident that happened in Boston should've made all of America wake up and see, this can happen to any of us. We need to get up on it, man."
Snoop is definitely up on it. He recently partnered with MTV and Jewelry for a Cause to release limited-edition "MTV x Caliber" bracelets made in part from the steel from illegal guns acquired in police-sponsored buyback programs. The proceeds from each sale will help fund future buyback amnesty programs.
The rap/reggae musician urges people to take a stand against gun violence now and not wait until the tragedy hits close to home. He said he already feels connected to all of the tragedy because his celebrity allows him to touch so many. "I can say that because I'm affected by all of these kids that's getting killed in these little schools, I'm affected by these people getting shot at in public venues, I'm affected by all of this gun violence because I have a heart and I'm emotionally connected to everybody that's connected to me," he said.