When Rocko dropped “U.O.E.N.O.,” featuring Rick Ross and Future back in February, he and his A1 team knew they had something big on their hands. But the Atlanta rap exec had no idea the track would spark such controversy.
“I don’t think that was fair. Not to name drop, but there are several artists that said things in their lyrics way, way, way worse than that,” Rocko told MTV News on Friday (April 12) when we asked about the response to Rozay’s verse, which conjured up images of date rape for many listeners.
“I’ve heard lyrics [about] burning down houses and throwing people off of bridges and killing your wife and your whole family,” he continued. “I’ve heard all types of stuff and it wasn’t scrutinized like this [Ross lyric]. It didn’t have the type of scrutiny that this has, this one line.”
The one line that Rocko is referring to led to public outcry, protest and, on Thursday, the end of Ross’ partnership with Reebok . “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know it,” Ross raps on “U.O.E.N.O.”
“As far as the Reebok thing, I don’t think that was fair because what he brought to Reebok. People in my neighborhood, in my city, they’re back wearing Reeboks,” Rocko said about the sneaker giant and its popularity among rap fans. “It was a cardinal sin to wear Reebok before Ross started promoting ‘em. Ross stepped in and he branded ‘em and he got the urban market back in to ‘em.”
Now, Rocko has promised to release a string of “U.O.E.N.O.” remixes over the next five weeks (none of them will feature Ross). On Thursday, he dropped the first with a feature from Wiz Khalifa. Still, the underground rap star is standing by his friend. “Everybody knows that the big homey don’t have to rape anybody,” said “He don’t have to do that. He’s having paper, he got [millions of dollars], why would he have to do that? So for people to really take it and run with that, I don’t think that’s fair.”
Do you think Rick Ross is being treated unfairly? Let us know in the comments.