Aurora, Colorado's Century movie theater, Sandy Hook Elementary School, Chicago. When it comes to senseless gun violence, newly converted reggae artist Snoop Lion says enough is enough. But instead of just speaking about his views on the importance of non-violence in today's society, the Doggfather is backing it up by doing what he does best: making rap songs that matter.
On his latest single "No Guns Allowed" from his upcoming album, Reincarnated, Snoop channels the late Bob Marley with some impressive patois singing, delivering a poignant and inspiring message about unity, peace and a call to action against gun violence with the line, "No more gunplay, when the bodies hit the ground, there's nothing left to say."
" 'No Guns Allowed' is a record that I wanted to do about all of this shooting and unnecessary schools getting shot up and whatnot and these kids getting bust on," Snoop told MTV News. "What I wanted to do was put together some music to try to put a different light on it, to try to stop people from doing that and try to bring some awareness to all this unnecessary violence with these guns."
The Diplo-produced track features Drake and Snoop's daughter, Cori B. Drizzy, who recently won a Best Rap Album Grammy for his sophomore opus, Take Care, tones down his usual braggadocio with thoughtful lines like, "I know somebody died, somebody's child, some people duck down and some people hide/some people just cannot react in time, bullets do not choose a victim, it is the shooter that picks 'em."
The Long Beach, California, native released the song Wednesday (March 20) fresh off his highly raved-about SXSW "Lionfest," in which Snoop performed live for the first time as Snoop Lion.
The Doggystyle MC's new LP is slated to drop April 23, but in the meantime, fervent fans can catch the West Coast legend's "Reincarnated." The documentary captures his spiritual pilgrimage while in Jamaica, where he formed a bond with the Nyabinghi branch of the Rastafari movement.