Macklemore & Ryan Lewis never expected that “Thrift Shop” would hit #1 on the Billboard Hot 100 — let alone stay there for five weeks . So you really can’t blame them for taking their time shooting the video for the follow up single … after all, they’re still trying to get used to this whole “fame” thing.
“We’re working on a music video for ‘Can’t Hold Us,’ which will be the longest video shoot we’ve done yet: 16 days for a music video!” Lewis said backstage at the mtvU Woodie Awards at SXSW. “That’s getting wrapped up and we’ll be cutting that, and outside of that, we’re just playing a ridiculous amount of shows.”
The dynamic duo filmed part of the “Can’t Hold Us” video in early February, on the campus of the University of Southern California, and have been working on it, schedule permitting, ever since. But on Thursday, before the Woodies went down, they had other business to attend to: namely, winning the “Branching Out” Woodie at the big show … even if, at the time, they had no idea what the award meant.
“I don’t even know what that is? What is the ‘Branching Out’ Woodie? Oh, [it’s for] social media? I feel like my Twitter sucks. My Instagram filters are dope, so maybe that counts,” Macklemore laughed. “To be nominated for any Woodie is fresh. I think it’s a more grass-roots, underground, college demographic, and that’s a lot fo where we come from, in terms of our core fanbase, and it seems really parallel with what the Woodies are all about.”