Zedd brought Justin Bieber and Nicki Minaj together on “Beauty and a Beat,” continues to work with Lady Gaga on her ARTPOP album and just finished production on a top-secret Ellie Goulding track. But, really, his biggest challenge each day has nothing to do with the myriad of projects he’s juggling.
“The first thing I do each morning is wake up and try to figure out what city I’m in,” he laughed. “Then, I’ll probably hit the snooze button for a while. I don’t really drink coffee, but maybe I should start, because each day is usually a challenge for me.”
Such is life for the Russian-born, German-bred DJ and producer, who made a name for himself churning out remixes for Armand Van Helden and Fatboy Slim, graduated to Gaga (his re-worked version of “Marry The Night” appeared on the deluxe edition of The Fame Monster) and released his debut disc, Clarity late last year. And as you’d expect, he’s become one of the most in-demand producers on the planet … though he’d prefer to use his newfound clout to work with unheralded artists. After all, discovering new talent is his passion.
“It’s not like I planned on working with Bieber, I made a song that I loved and then I tried to decide who it should be for; it went to Bieber because he killed it,” Zedd said. “But I really love finding new talent and artists that people don’t know, that have a unique voice or character and feature them, like Foxes or Matthew Koma. I like to be the first to break someone, that’s a dream. It doesn’t really matter if it’s a high-profile artist or not. If it’s good, it’s good and I’ll do it.”
Zedd’s also just been named one of MTV’s Artists To Watch for 2013, meaning that he could be poised for even bigger things this year … including ARTPOP, the follow-up to Clarity (“I’m working on it, but it will probably take me forever,” he sighed) and expanding his profile beyond the EDM realm. Which, to him, is nearly as important as figuring out what city he woke up in this morning.
“I know people are saying ‘Where have you been MTV? this guy’s been big for a while,’ but I don’t see the point of that,” he said. “There’s a small scene where I probably have a lot of fans, but there’s still a big world outside of that, and I think most people on this planet still don’t know who I am, so, to me, this is a big deal.”
Learn more about Zedd and our other picks for 2013 at MTV’s Artists To Watch page