The teasers feature the fivesome getting pulled over in NYC , goofing off in London and Japan, embarking on a charity mission to Africa and sporting red noses — fitting, considering they recorded the song for U.K. charity Comic Relief, who runs the annual Red Nose Day fundraiser. All proceeds from the sales of the Blondie cover will go to the organization and help those affected by famine in Africa.
The release will celebrate the upcoming 25th anniversary of Red Nose Day, taking place on March 15. With four teasers down, the video drops Thursday, one day after they perform the track at the Brit Awards. The song got an official release last Sunday after a leaked version found its way online earlier this month.
The “Teenage Kicks” version of the famed punk classic came together at the suggestion of the band’s manager, Simon Cowell. And MTV News got all the dish on the single from producer Julian Bunetta, who also worked on songs off their 2012 release Take Me Home.
“It was Simon Cowell that came up with the idea and because obviously it’s a really cheeky song and it’s very fun and also it was very unexpected,” he said. “And I think that he wanted to do something that was out of the ordinary that people wouldn’t expect. And, it obviously is fun and that works with the whole Comic Relief thing and the whole Comic Relief idea.”