“This Friday on @106andpark – #ScreamAndShoutRemixVideo!! Here’s a tiny taste. Bring The Action!” she tweeted, and included a photo of her in a blinged-out jacket, her hair pulled back into a ponytail.
While will and Spears went at it alone of the original version of the track, they are joined by Diddy, Hit-Boy, Waka Flocka and Lil Wayne on the remixed version of “Scream & Shout,” off will’s forthcoming solo album #willpower.
— Britney Spears (@britneyspears) February 12, 2013
“It’s turnt up, amplified, maximized, screaming, shouting — I never thought that a remix would be this freaking crazy,” he told MTV News about this version of the song. “Remixes have always been important, but this one…it’s so freaking fresh that we had to do a video for it. Usually a remix just comes and it’s a part of the initial, but this one needed. a freaking video cause it’s out of here, mega, amplified, turnt up.”
He also broke down what it was like working with Spears on the release, noting that she brought something special to the studio. “The first time she came in and recorded she did something that was a mistake in one of the takes that she took,” he said. “I was like ’Oh, no, no, you did it wrong.’ Also then she did it, what I thought was right. And then I listened to it back I’m like ’That thing I thought was the mistake was actually the vibe.’ ”
As for Weezy, well it was a no-brainer for him to jump on the track. He explained, “That was just another song sent to me at the studio. will asked me to jump on it, pause. And I did, pause.”
While fans will have to wait a few more days to see what the crew has in store for the latest video, the last video for “Scream & Shout” was directed by Ben Mor, who described the concept as re-imagining Spears and will as GIFs. “It was about trying to show some youth culture,” he explained back in November. “To us, we both like what’s going on with all the GIF madness. GIFs are kind of like the new photos. The whole video is like hundreds of GIFs put together, if you will.”