Lance Armstrong Biopic Eyed By Paramount, JJ Abrams' Bad Robot

The cyclist's rise and fall will be documented in a feature film based on Juliet Macur's book proposal.

The only narrative more compelling than a sports hero's rise to world-wide fame and adoration is his (perhaps inevitable) fall from grace. And so it is that after Sony's failed attempt to bring an uplifting Lance Armstrong biopic to the big-screen, Paramount and JJ Abrams' Bad Robot will tell the darker side of the cyclist's tale, per a report from Deadline.

Paramount had no comment when contacted by MTV News.

The project is based on a book proposal by New York Times sports reporter Juliet Macur, titled "Cycle of Lies: The Fall of Lance Armstrong," to be published by HarperCollins.

Armstrong, 41, famously overcame stage-three cancer to win a record seven Tour de France titles. He's also well-known for his philanthropic work, having established the Lance Armstrong Foundation (now the Livestrong Foundation) to benefit cancer patients. Since its inception in 1997, the foundation has raised $325 million and sold 72 million of those instantly recognizable yellow Livestrong bracelets, according to The Associated Press.

Doping allegations followed Armstrong throughout much of his career — claims he vehemently denied. He retired from the sport in 2011, and in 2012, was sanctioned by the United States Anti-Doping Agency for using and distributing performance-enhancing drugs. The agency stripped him of his cycling titles and banned him from the sport for life.

Armstrong maintained his innocence until just this week, coming clean during an interview with Oprah Winfrey that got Hollywood — producers included — buzzing.