Thanks to the success of Kendrick Lamar's gold-selling [article id="1695944"]good kid, m.A.A.d city[/article] LP, his Top Dawg Entertainment labelmates now have a little more light shining on their once-underground operation.
Next from the Black Hippy crew is Schoolboy Q and his major-label debut, [article id="1699660"]Oxymoron.[/article] So what advice does K-Dot have for his homey?
"Any advice I would give to Q is really just continue to do what he been doin'. It's definitely the big leagues, but he got it," Kendrick told MTV News on Saturday in New York City. "I ain't gotta tell him too much, because we sat in that studio throughout them years together and planned out what's to come in the future, and the future is now, so he already know. Just continue doin' what he been doin', and everything else will prosper behind that."
Q, like Kendrick, built a following with potent independent releases. Last year's Habits & Contradictions featured contributions from Kendrick, Ab-Soul, Jay Rock, A$AP Rocky and Curren$y. Thanks to tracks like the rambunctious "Hands on the Wheel" and the soothing "Blessed," Q's LP became a fan favorite, but does Lamar's success and critical accolades add any pressure to Schoolboy as he preps Oxymoron? Kendrick doesn't think so.
"I haven't asked him yet, but when I go in those sessions and he in there, he comfortable," K-Dot assured. "He's excited more than anything, and I think he feels the same way that I felt before my album came out."
Before GKMC was released, Kendrick was already being touted as a West Coast hip-hop savior and the next in line from a list of iconic Dr. Dre protégés like Snoop Dogg and Eminem. Rather than let the stress get to him, Lamar simply delivered his album the best way he knew how. He suggests Q approaches things in a similar way. "I just took it upon being myself and doing what I been doing since day one, and that's exactly what happened," he said.
What are you expecting from Schoolboy Q's Oxymoron? Let us know in the comments!