Lady Gaga made sure that the first U.S. date of her “Born This Way Ball” was a special one, as she unveiled her Born Brave Bus before Monday night’s (January 14) show in Tacoma, Washington.
Gaga personally attended a pre-concert tailgate to christen the bus, which was covered in artwork by her Little Monsters, and is part of her Born This Way Foundation’s larger campaign to build a sense of community and promote self-acceptance among her fans, including providing them with access to mental health services, school psychologists, volunteer opportunities and bullying and suicide prevention resources.
“For those wondering about the ’counseling’ at the BTWBall BornBrave pre-show, it will be a fun tailgaiting experience for Monsters to unite,” Gaga wrote on Twitter when she first announced plans for the bus late last year. “At the BornBrave Bus, you have access to professional private or group chats about mental health, bullying, school and friends.”
Gaga’s pals Lady Starlight and DJ White Shadow provided music for the kick-off, and the Born Brave Bus will be open to the general public on the day of each “Born This Way Ball” concert from 4 p.m. to 7:30 p.m. local time. Fans can also pre-register for the Born Brave Bus experience through the Born This Way Foundation’s official site.
The Foundation has partnered with community organizations like Campus Pride, GLSEN, the National Association of School Psychologists and Youth Service America. Viacom is serving as the Foundation’s lead media partner as part of the campaign.
Were you there for the debut of the Born Brave Bus? Let us know in the comments below.