Lil Wayne Says Trukfit Brand Goes Beyond ‘What’s Cool’

'I have pro athletes hitting me up and sending me their addresses,' Wayne says of the demand for his skateboard line.

In about four years, Lil Wayne would like his name to be synonymous with skateboarding and sports broadcasting, so it’s no surprise, then, that he’s already planning to expand his popular Trukfit skateboard clothing line .

After announcing plans to launch the label in December 2011 and previewing it the following month, the line officially hit retailers like Macy’s this summer, and in the few months that the merchandise has been available for purchase at major retailers, sales have soared. Wayne credits that to the brand’s simplicity.

“I think because it’s not trendy and it’s not what’s the norm,” Wayne said when asked why he thinks the brand has become a staple so quickly. “People are tired of everything just being ‘what’s cool.’ Everybody’s wearing such and such, everybody’s doing such and such, and I don’t believe that’s what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff.”

Unlike most popular clothing lines, which pass through a series of approval stages before the final cut, Wayne just keeps it basic. “My designer sends [drafts] over to me in an email and I decline or approve, it’s that simple,” he said. “And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, ‘I need a box of that sent to me every month’ or ‘I’mma wear that to my press conference’ or ‘I’m gonna wear that when I sign my deal’ — so it’s really moving.”

Although he wouldn’t go into the specifics just yet, Wayne added that this is just the beginning of Trukfit. “I have plans later on down the line to expand it,” he said.

He’s previously revealed that the Trukfit name is a staple from his childhood in New Orleans. “There was a truck that would come around the neighborhood for the less-fortunate people that can’t go to those stores, and he would have those same items — those Polos, those Tommys — for less,” Tunechi explained. “If you were known to have that outfit, then it was not called an ‘outfit,’ it was called a ‘truckfit.’ “

A native of Grenada, a product of Brooklyn, a student of hip-hop.
@neweryork