In a continuing effort to help the victims of Hurricane Sandy get back on their feet and rebuild what was lost in the devastation, MTV hosted “Restore the Shore” on Thursday (November 15), an hour-long telethon designed to help raise awareness and funds for those affected by the storm.
MTV News’ Sway Calloway kicked things off by introducing a group that has become synonymous with one of the areas most affected by Sandy, the stars of “Jersey Shore,” who took turns answering the phones and sharing their reactions to the destruction in and around the neighborhoods they once called home.
“To see it like that is devastating,” Deena Cortese said. “I hope we raise enough money to restore it.”
Nicole “Snooki” Polizzi shared her experience of taking a helicopter ride to see the destruction from the air.
“I saw [the devastation] in the helicopter for the first time. Just seeing the boardwalk not there was scary,” she said after re-watching her trip. Snooki said she hoped to be able to bring new son Lorenzo to the Shore if enough money is raised to rebuild it.
“Sandy, you little bi—, you tried to destroy us,” she said during her helicopter tour. “But we’re going to build it better and stronger than it ever was.”
In addition to castmembers from “Jersey Shore,” we were pleased to have several stars from other popular MTV shows join in the telethon effort, including “Teen Wolf,” “Awkward.,” “Teen Mom” and “The Challenge: Battle of the Seasons,” who all took turns at the phone bank talking to generous donors. Several heartwarming conversations even made their way onto the live broadcast.
Some other famous friends donated their time and voice via messages of encouragement and heartfelt pleas for people to band together to help restore the shore. Those who participated included: Britney Spears, Blake Shelton, Pharrell Williams, Nicki Minaj, Fun., One Direction, Taylor Swift, Simon Cowell, Kim Kardashian, T.I., No Doubt, Kelly Clarkson, Carson Daly, Nikki Reed, Ludacris, Dakota Fanning and Adam Levine.
MTV was also lucky to have some artists lend their voices to the cause: We are delighted to offer free downloads of the music played during the broadcast and extra grateful to Gym Class Heroes and O-Land and “American Idol” winner Phillip Phillips, who came to our Times Square studios for live, acoustic performances of their hits “Fighter” and “Home.”
One of the most moving aspects about the telethon was seeing those familiar party-friendly faces from “Jersey Shore” get serious about asking for help and offering it up themselves during visits to Shore hotspots often featured on the show. The cast’s visit to their former workplace, the Shore Store, was particularly emotional, due to it being wrecked by Sandy and seeing the reaction by owner Danny Merk, who broke down in tears when he saw the interior of the store in total disarray.
All in all, it was an emotional evening for all involved, but it’s not over: You can still help “Restore the Shore” by visiting RestoreTheShore.MTV.com or by texting SHORE to 85944 to make a $10 donation.
You can still help “Restore the Shore” by texting SHORE to 85944 to make a $10 donation.