Days after Superstorm Sandy devastated parts of the East Coast, celebrities like Christina Aguilera and Tina Fey joined forces Friday for “Hurricane Sandy: Coming Together.” Filled with A-list performances and appearances, the telethon managed to alleviate some of the post-hurricane financial pressure by raising $23 million for victims of the hurricane.
“We are incredibly grateful and humbled by this outpouring of support for those who are suffering as a result of Superstorm Sandy,” American Red Cross Chief Marketing Officer Peggy Dyer said in a statement to USA Today about the donations raised. “Our preliminary results of nearly $23 million raised are an extraordinary example of how the American people pull together in times of disaster. Their generous donations will go directly to those in need, and we urge the public to continue to give.”
But there is still work to be done. New Jersey Governor Chris Christie took to Twitter over the weekend to reach out to some of the biggest names in show business to get them to show some support to the Garden State, which was hit particularly hard by the hurricane. The Governor tweeted the NJ natives like the Jonas Brothers and Bruce Springsteen along with other celebrities like Ryan Seacrest and Justin Bieber, hoping to spread the message about the Hurricane Sandy New Jersey Relief Fund.
— Governor Christie (@GovChristie) November 4, 2012
“@justinbieber my girls are big fans. Will u help us spread the word about NJReliefFund?” he wrote to the “As Long As You Love Me” singer. Bieber retweeted the Governor and added, “Gonna try to work with Red Cross to have u guys all help donate for those affected by hurricane sandy.”
The Red Cross has been working to provide services to those affected by Sandy . “We’re spreading a PSA right now to text ’REDCROSS’ to 90999,” “Jersey Shore” star Vinny Guadagnino told MTV News last week, just days after Sandy hit. “You can donate like $10, and I think if a lot of people do that it will make impacts.”
Funds from this relief effort will focus on meeting people’s immediate emergency needs such as shelter, food and health services. The Red Cross also helps feed emergency workers, handles inquiries from concerned family members outside the disaster area, and provides blood and blood products to victims.
“New Jersey, and especially Seaside, is just destroyed,” he further explained. “I’ve never had anything like this happen to me. I know every business owner on the boardwalk personally, you know, and, like, they’re good people, they all are hard-working people.”
The charity doesn’t end there. The cast of “Jersey Shore” is teaming up with the nonprofit organization Architecture for Humanity for “Restore the Shore,” a special benefit set to air live on Thursday, November 15.
The special will ask viewers to contribute to the rebuilding and restoration of Seaside Heights, the show’s famed home base. The special will gather the “Jersey Shore” cast, as well as other celebrity guests, in MTV’s Times Square studio to collect donations for the newly created “Restore the Shore” fund. The fund aims to collect donations that will be used to restore the famed Seaside Heights boardwalk. Additionally, other donations will be used to help support businesses and residents in the area in the wake of the storm.