Justin Bieber Becomes New Face Of Adidas Line

While fans go on an Internet scavenger hunt for a certain gold shoe, Bieber is busy breaking One Direction's Vevo record.

Justin Bieber just got a little more swag as the face of Adidas’ NEO label. The singer has announced that he has teamed up with the fashion brand as a spokesperson for the company’s special line.

Bieber’s been wearing some gold Adidas on his Believe tour, and now he wants fans to scour the online world to find them. The virtual scavenger hunt (which kicked off Tuesday), starts at the NEO label Facebook page, where fans will find a clue to finding the shoes. If successful, they can enter a special code for the chance to be one of two fans who get to meet Bieber in Miami.

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