Scoring Jay-Z Tickets: Is There An Easier Way?

'The longer you can wait, the cheaper you can get them,' TickPick co-founder Brett Goldberg tells MTV News.

No doubt about it — Jay-Z has the hottest ticket on the market. And even though Hov’s eight homecoming shows at Brooklyn’s Barclays Center may be officially sold out, fans aren’t completely out of luck — yet.

There are still tickets available in the resellers’ market on sites like StubHub, the Ticket Master-backed TicketsNow and TickPick, but even the savviest concertgoers may have a hard time finding the best deal. Brett Goldberg, co-founder of TickPick, warns that Hov’s opening night on Friday and closing night on October 6 will be the highest-priced tickets of the eight-show stand, but fans willing to go to any of the six shows in between can find some pretty sweet deals on his site and other secondary marketplaces.

“When you look at all the other [dates], there are so many events that prices are going to come down,” Goldberg told MTV News.

Sites like TickPick are powered by professional ticket resellers, who set their own prices as they see fit. It’s a basic supply-and-demand strategy, and if fans aren’t dead set on attending the first or last show, they can score tix for a reasonable price.

It may be risky, but a proven strategy is to wait until the day of the show to buy your tickets. However, if you wait too long, there’s a possibility that those seats you got your eye on just may sell out all over again. “That’s where sellers get really nervous that they’re not going sell and lower their price,” Goldberg said. “The longer you can wait, the cheaper you can get them, but always there’s a fine tipping point.”

Goldberg also warns that searching for the cheapest seats isn’t always the best option. “Are you going to spend $5 more for a seat that’s not behind the stage?” he asked.

Instead, Goldberg suggests using the site’s comparison and search function to find what’s best for you. “Compare or contrast different scenarios on different dates, different sections,” he said. “We’re just trying to get consumers the cheapest tickets they can get.”

So, how does this strategy sound to you? Let us know if you’ll try it in the comments!


Mentally been many places, but I'm Brooklyn's own. Hip-hop gives me life!
@RobMarkman