In honor of the first-ever National Voter Registration Day, the Dave Matthews Band has released a new crowd-sourced version of the video for their song “Mercy” that encourages Americans to get off the couch and get involved.
The clip, which includes a link to HeadCount.org’s voter registration page, was released as part of the first NVRD, which is bringing together artists, celebrities, organizations and corporations for a single day of coordinated efforts to spur voter registration. In light of the fact that 75 million eligible Americans didn’t vote in the 2008 presidential election, NVRD was established to make voting easier and more universal. The campaign’s simple message is, “One by one we can turn it around.”
The single, from the band’s recent #1 album, Away From The World will be used to drive people to the NVRD site, which will help unregistered voters find all the places they can register to vote within a 100-mile radius of their home, as well as offering a service that will send text messages and email reminders about upcoming elections.
“This song and video captures the idea that individuals working together can make a difference. That lies at the core of everything we believe,” said Andy Bernstein, Executive Director of HeadCount.org, of the new DMB video.
In coordination with NVRD, MTV, MTV2, mtvU, MTV.com, MTV2.com, MTV Hits and MTV’s Facebook and Twitter profiles have turned their logos red, white and blue for the day. In 2008, 6 million Americans told the U.S. census that they didn’t vote because they did not know how to register or they missed their state’s voter registration deadline, so each person who visits the MTV.com and MTV2.com sites will find a simple tool — developed in partnership with Rock the Vote — that will make it quick and easy to register to vote.
“By turning every MTV screen red, white and blue on National Voter Registration Day, we’re working to help ensure no young person in the country has their voice muted because they didn’t know when, where or how to register to vote,” said Stephen Friedman, President of MTV. “We know that if youth register, they vote, and we’re doing everything in our power to ensure Millennials are a force to be reckoned with on November 6th.”
In addition, MTV and Powerof12.org will premiere a short new video on-air and online by 19 year-old YouTube sensation Baracksdubs, famous for dubbing a duet with President Obama and Mitt Romney singing “Party in the U.S.A.”
MTV’s Power of 12 campaign is also celebrating the effort with some awesome voter registration GIFs that should be all the enticement you need to get on the books. Keep checking back throughout the day for more GIFs!
Among the 200 celebrities and musicians involved in the campaign are 50 Cent, Snoop Dogg, Jack Black, Stephen Colbert, Big Boi, Sarah Silverman, Edward Norton, Death Cab For Cutie, Santigold, Aziz Ansari, John Legend and Reggie Watts.
Thousands of volunteers from hundreds of organizations will fan out today to register voters in their communities for the largest one-day voter registration drive in history. The Twitter hashtag for NVRD is #925NVRD.
Check back for coverage on the 2012 election, and stick with Power of 12 throughout the presidential election season.