Scooter Braun knows that when a song goes viral on the Internet, it’s time for a record deal. And with Korean pop singer Psy being the hottest thing on the Internet since, well, Justin Bieber, he made no exception.
In a video with Braun on his YouTube channel, the “Gangnam Style” singer announced on Monday that he has signed to Schoolboy Records.
“We’ve been hanging out in California for four days,” Braun says in the low-fi video. “And we’ve come to an agreement to make some history together and be the first Korean artist to break a big record in the United States.”
Braun, drinking the Korean alcohol known as soju next to the singer, added in the video tease, “To Psy, to Korea, to breaking down barriers, to the future. Let’s do it man.” Sources confirmed to Billboard.com that Scooter has indeed added Psy to his roster of Schoolboy Records artists.
The super kitschy, wacky clip for Psy’s “Gangnam Style” has surpassed 100 million views on YouTube. The signing marks Psy’s move from viral video sensation to legitimate pop star, given Scooter’s track record of working with stars and helping them get to the next level of A-list star status.
In addition to signing Psy, Braun manages Bieber and The Wanted and signed Carly Rae Jepsen to his record label earlier this year. A rep at Schoolboy Records had yet to respond to MTV News’ request for comment about the signing by press time.
Psy is in very good company as Braun’s roster continues to rack up award nominations. The Wanted, Carly Rae Jepsen and Justin Bieber are all up for Moonmen at the 2012 MTV Video Music Awards. To see if any of Braun’s artists can take home any prizes, tune in this Thursday, September 6. The main show kicks off at 8 p.m. ET/PT, but tune in beforehand for the “Jersey Shore” special “Gym, Tan, Look Back” at 6 p.m. and the pre-show at 7 p.m.