Justin Bieber, One Direction In Furious Battle For Most Share-Worthy VMA Title!

With more than 43 million votes cast, 1D and Bieber are separated by just under 300,000 votes — for now.

Justin Bieber and One Direction are in a serious dogfight for the title of Most Share-Worthy Video at this Thursday's MTV Video Music Awards.

We had no idea when we added the Most Share-Worthy Video category to the 2012 VMAs that things would get so heated.

But they have, and the intense battle that's taking place between Directioners and Beliebers has truly blown our minds. Since voting opened last week, supporters of VMA nominees One Direction — who are set to hit the MTV stage on Thursday at 8 p.m. ET/PT — and Bieber have been tweeting their preference in massive numbers, with more than 43 million votes cast so far!

At press time, the race was as tight as ever, with just over 280,000 votes separating the 22.1 million for 1D's "What Makes You Beautiful" (#voteonedirection) and 21.8 million votes for Bieber's "Boyfriend" (#votebieber). And with five more days to go before Thursday's big show, there's still plenty of time to vote and get your voice heard! Remember, in a race this close, every vote counts!

Justin's fans have, understandably, been very vocal about hyping their man's candidacy, with JB encouraging them on Saturday to get in on the action by reminding them, "and ... #votebieber ... lol." In addition to stumping for Beyoncé, while posting half a dozen tweetminders to his 27.9 million followers to get him into the lead. "Typing this so good on your fingertips," he encouraged them.

Meanwhile, 1D are doing their best to keep their slim lead, with member Niall Horan reminding fans via tweet on Friday, "Only a few days til the VMAs. Let's keep it going."

For now, the battle seems like a two-horse race, with fellow nominees Beyoncé trailing behind with the "Countdown" video (141,000 votes at press time), followed by Carly Rae Jepsen's "Call Me Maybe" (52,000) and Gotye's "Somebody That I Used To Know" (35,000).

Fans can keep voting for Most Share-Worthy video right up until showtime on Thursday night.

The 2012 MTV Video Music Awards will air live from Staples Center in Los Angeles on Thursday, September 6, at 8 p.m. ET/PT. Head to VMA.MTV.com or text BNA to 22444 (message and data rates may apply) to vote for Best New Artist all the way through the show! Get the latest VMA updates sent right to your inbox: Sign up for the MTV News alert.