One look at the furry suits, the knitting on the walls, or the brightly colored, constantly shifting scenery tells you all you need to know about Taylor Swift's new "We Are Never Ever Getting Back Together" video: This thing definitely doesn't play it straight.
And that's exactly the way Taylor, who's set to perform this Thursday's at the 2012 MTV VMAs, wanted it.
"I wanted the video to look as quirky as the song sounds, so the apartment is covered in knitting and there's random woodland creatures popping up," she told MTV News' Sway Calloway during the "Never Ever" premiere in Time Square. "We did it all in one take, one shot, with one camera; there's no editing. All the costume changes and scenery changes that you see are done live, with the camera moving around following us; it was like a performance."
But unlike her actual onstage performances, Swift screwed this one up plenty — "We messed up 17 times before we got it right," she admitted — but considering everything that went into making the "Never Ever" video, 17 takes is pretty good. After all, with a multitude of camera moves and extras — not to mention scene shifts and costume changes — to pull off in a single take, it's sort of amazing they got it right at all ... or that Swift managed to avoid an on-set wardrobe malfunction of epic proportions while filming the clip.
"Behind the camera, when you don't see me on film, basically what was happening was me ripping clothes off, putting clothes on, not caring who could see what; it was like all modesty had to go out the window," she laughed. "All my clothes were put together with Velcro and snaps so that could have three diff outfits layered on top of each other, so that's how we did the costume changes. It was a frantic scene behind that camera!"
So while Swift managed to make it through the "Never Ever" shoot unscathed, what will happen when she performs a new song at Thursday's MTV Video Music Awards? She's not about to reveal any secrets, but let's just say her bandmates probably won't be willing to wear those furry costumes.
"[On the set of the video], they wheeled in their costume rack, full of animal costumes, and they were so mad," Swift told Calloway with a laugh. "It was hilarious. They were so angry. It took a couple hours, but they finally embraced it."
The 2012 MTV Video Music Awards will air live from Staples Center in Los Angeles in Thursday, September 6 at 8 p.m. ET/PT. Head to VMA.MTV.com or text BNA to 22444 (message and data rates may apply) to vote for Best New Artist all the way through the show! Get the latest VMA updates sent right to your inbox: Sign Up for the MTV News alert.