Drake’s VMA-Nominated ‘HYFR’ Bash: How Much Did It Cost?

Expert breaks down Video Music Award-nominated bar mitzvah party clip.

Ain’t no party like a Drizzy Drake party, and for his “HYFR” video, the star rapper threw the bash of the year. Drake’s staged bar mitzvah do-over was so legendary that it earned him a Best Hip-Hop Video nomination at the 2012 MTV Video Music Awards.

The OVO boys gave fans something to remember, starting out in a synagogue as Drake recommitted himself to Judaism. From there, the celebration moved to a party hall where Drizzy’s YMCMB crew mixed it up on the dance floor with his Jewish familia.

It all looked great onscreen and clearly Drake spared no expense, but how much would a swagged-out re-bar mitzvah cost someone like you or me? Well, MTV News reached out Anu Rao, vice president of Studio HS, an experiential marketing, events and talent relations firm that has thrown luxury soirees for clients like Ferrari, Sony PlayStation, as well Lady Gaga’s “Lady Gaga x Terry Richardson” book launch.

Rao, who gave us her best-guess estimate after watching the four-minute clip, said Drizzy’s shindig could make his wallet as much as half-a-million bucks lighter — on the high side, of course.

It begins with the synagogue, where it’s customary just as it is in Catholic churches to give a nominal donation before going through a rite of passage. “Typical, the donation would be agreed upon by the rabbi and the member of the synagogue [being bar mitzvahed],” Rao explained. “Usually, that’s a private number, but I think it runs anywhere from $5,000-10,000.”

After the ritual, comes the afterparty, and a hall can fetch as much as $20,000. We suggest you shop around, depending on your budget, but try not to skimp on the decor. “All the florals and the linens and the tables … all of that for a bar mitzvah for a kid that’s super expensive, or even a party for Drake, it’s going to be customized for him,” she said, guestimating at least $150,000 in all for the location.

And while you might not choose to feed folks at your album-release party, it would be rude not to provide some grub and drink after a bar mitzvah. Looks like the Take Care MC’s bash could have housed up to 500 folks, and that means big bucks. “That situation would definitely be an open bar, and generally runs through a caterer,” Rao told us, figuring the cost could go as high as $200 per person depending on your spread.

Oh yeah, and you can go ahead and add about $2,000 for the cake.

To host a crowd as diverse as Drake’s Memphis and Toronto fam, you’re going to want a DJ who can play it all. You might be able to get away with letting your Young Money playlist run on repeat all night, but we recommend you hire someone to man the 1s and 2s. Your homey from around the way might do it for $3,000, but a celebrity DJ like Khaled, for example, can charge up to $20k.

If you’re Drake, your buddies Lil Wayne and Trey Songz will surely show up to your special day for free, but on the chance that you didn’t make the world take notice with your 2009 mixtape or bring home platinum plaques in 2010 and 2011, Rao says it will cost you $50,000 to have an A-list celebrity show up. Now, if you want someone of notoriety to sing you “Happy Birthday” or “Say Aah,” that’s going to run you double.

We’re sure your calculators are running off the grid by now, but remember, you’re going to want to keep extra cash on hand in case of any unforeseen incidents. We’re sure Drake didn’t account for Weezy flipping over tables and wrecking the place with his skateboard, but when you roll with Young Money, anything can happen.

Hell yeah, effin’ right!

The 2012 MTV Video Music Awards will air live from Staples Center in Los Angeles on Thursday, September 6, at 8 p.m. ET/PT. Head to VMA.MTV.com or text BNA to 22444 (message and data rates may apply) to vote for Best New Artist all the way through the show! Get the latest VMA updates sent right to your inbox: Sign up for the MTV News alert.


Mentally been many places, but I'm Brooklyn's own. Hip-hop gives me life!
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